The 160over90 website was created to accompany the new brand aesthetic and philosophy. The goal was to align the website with the 160ver90 book “Our Beliefs & Our Process,” as an important touch-point within the 160over90 new business strategy. The website also needed to be extremely clean and simple, while expressing the quality of services provided by 160over90 and showcasing the branding work created there.
Similar to the book, we chose to split the website into 2 very simple sections, Our Work & Our Agency. Our Work showcased the branding work for 160over90′s clients in a very clean and easy to navigate manner. All of the necessary information for learning about 160over90 resided within the Our Agency section of the site. It was also a place to display more of the personality of 160over90, with a Profile section inspired from the annotations in the environment photos from the book. As well as a link to the 160over90 blog, a resource for more of an individual flavor of the agency.
We also added a subtle photographic layer to the overall website to suggest the different industries our clients occupy. We shot a series of white tonal photographs that implied the state of a product before the 160over90 branding expertise is applied to it.
Created at 160over90, the team included:
Executive Creative Director: Darryl Cilli; Creative Director: Jim Walls; Art Director: Adam Flanagan; Copywriter: Brendan Quinn; Web Developer: Brian Tennyson; Photography: Matthew Bednarik and Tom Ammon.