When creating the catalog for American Eagle Outfitters’ Holiday campaign we wanted to create a very energetic story that unfolded linearly as you progressed through the catalog. The photographic story was about a group of college kids getting together in Brooklyn over the holidays. It starts with them reuniting after being off at college for the fall, then they exchange gifts and have a dinner party, later taking their party out on the town. From a design standpoint the catalog needed to connect back to the season’s line, which was about the heritage of classic winter merchandise. We made the catalog look like an old journal, and went as far as making some of the photos look like old snapshots being held into the book with antiqued photo-corners.

The team included:

Creative Director: Brian Franks; Designer: Adam Flanagan; Copywriter : Melanie Cox McCluskey.