For holiday we created separate hang tags for men’s and women’s merchandise. I wanted to create something very tactile and delicate that felt like it had come from a desk drawer in my grandparent’s attic, which tied back to the overall inspiration of that season’s line. The holiday mark I created was letter-pressed on both hang tags. For the women’s tag we added pink stitching and a ribbon with faux pearls attached to it. The men’s tag was given a photo-corner treatment on the edges, with a photo of a Brooklyn brownstone that tied back to the story for the catalog. The tags also doubled as gift tags for the customers to use for the holidays.

The team included:

Creative Director: Brian Franks; Designer: Adam Flanagan; Copywriter : Melanie Cox McCluskey.