Stephen Starr’s restaurants are known for their amazing food, the unique atmosphere, and the brand story that connects all of them. Each restaurant has a personality of it’s own, so when Stephen Starr came to 160over90 to create the website for the Buddakan Restaurant in Atlantic City we wanted to expand upon the existing story. There were already Buddakan restaurants in Philadelphia & New York City, but the Atlantic City restaurant was unlike any other. As soon as you enter the restaurant you’re transported to the center of a palace in a remote area of Asia. Thanks to Shawn Hausman’s amazing restaurant design, you don’t even realize you’re in the middle of the Pier Shops at Caesars. Through the website we wanted to express that transportive experience by creating a mythical village outside of the palace that is Buddakan. Each section of the website takes you to a different area of the village where more of the Buddakan myth is visualized. The illustration style was inspired by paintings that appear in the bar of Buddakan NYC.
Created at 160over90, the team included:
Executive Creative Director: Darryl Cilli; Creative Director: Jim Walls; Art Director: Adam Flanagan; Copywriter: Brendan Quinn; Web Developer: Ryan Blain.