This book was designed for the Downtown Crossing neighborhood in Boston, Massachusetts, commissioned bythe Boston Redevelopment Authority.

Created at 160over90, we were approached by the Boston Redevelopment Authority to join a team consisting of multiple city planners, economic planners, and pedestrian traffic researchers and developers from all over the world. Our task was to work with the teams and help develop a vision and brand for the future of the Downtown Crossing neighborhood. After six months of research, crafting a vision and key message statement, a four year marketing plan, and an identity system we needed to summarize all of our findings and developments in a consumer friendly book that could be sent out to all of the key stakeholders in the neighborhood.  A Crossroads For A Crossing, is the summary of that initial research as well as the teams suggestions for the future of the neighborhood.

Created at 160over90, the team included:

Executive Creative Director: Darryl Cilli; Creative Director: Jim Walls; Art Director: Adam Flanagan; Copywriter: Brendan Quinn; Account Manager: Dan Giroux; Illustration: Ytje, and Jennifer Miller; Photography: Joshua Dalsimer.