De’Longhi is a home appliance company headquartered in Treviso, Italy for over 100 years. They came to 160over90 for a complete re-branding. Through our research we helped De’Longhi establish the five pillars of their brand: quality, expert manufacturing, innovative features, Italian heritage, and stylish design. We developed a visual and tonal palette for De’Longhi to express these brand pillars to their customers.

Our first initiative was to launch a brand awareness ad campaign. The campaign included online advertising, print advertising, consumer look books, and an out-of-home campaign that reached three major U.S. markets including, Miami, New York City, and Seattle.

The visual palette included an iconic style of brand photography that showcased the simplicity and elegance of De’Longhi’s product design. We even brought the designers of these products to the forefront of the brand by showcasing the real designers in the marketing campaign. Graphically and typographically we developed a toolkit that showcased De’Longhi’s Italian heritage, this included font styles, color, and a crest of the Italian flag. The innovative features, quality, and expert manufacturing pillars were conveyed through clever headlines mixing simplicity of use and technology that helped solve your needs.

Created at 160over90, the team included:

Executive Creative Director: Darryl Cilli; Creative Director: Stephen Penning; Art Director: Adam Flanagan; Designers: Jennifer Miller, Kelly Dorsey; Copywriter: Cory McCall; Account Manager: Dan Giroux; Photography: Tom Ammon, Chris Sembrot.