De’Longhi approached 160over90 to redesign their website and align the user experience with the new brand campaign we created for them. De’Longhi has a wide range of products, to simplify the navigation we chose to categorize the products into Caffé, Kitchen, and Home. To allow even greater browsing within those categories we gave the user the ability to sort products by function. This gave the user the chance to discover new products they might not know exist, but also the opportunity to drill down to products that suit their specific needs.
We needed the website to not only be a functional shopping destination, but also an area where customers can experience and learn about the brand, more specifically the 5 pillars that were leading the branding initiatives. To achieve this we added 3 brand story sections to the site. These pages are accessible through the Heritage page where customers can learn about the Philosophy, History, and the inspiration for the product design through Disegnato In Italia. These pages included interactive components that offered the viewer an engaging way to experience De’Longhi’s brand pillars.
Created at 160over90, the team included:
Executive Creative Director: Darryl Cilli; Creative Director: Stephen Penning; Art Director: Adam Flanagan; Web Developer: Brian Tennyson; Copywriter: Cory McCall; Account Manager: Dan Giroux; Photography: Tom Ammon, Chris Sembrot.