For a couple years I  had the privilege to work with Nina Shoes on their seasonal marketing campaigns. Nina Shoes is a women’s footwear & accessories company with over 50 years of heritage. The company based in New York, originally started by making stylish wedges found in Havana, Cuba in the 50s. However, for the last 10 years Nina Shoes had become less known for stylish shoes for a night out, and better known for providing bridesmaids and prom dates with dyeable shoes to match their dresses. Our goal was to take the brand that was synonymous with special occasion shoes, and show how they also provide a wide array of stylish shoes for everyday/night. Prior to the ad campaigns we helped Nina Shoes craft their brand positioning: “Everyday Glamor.” It communicated that the brand could be glamorous enough for a wedding, but also perfect for that night out on the town.

These are some of my favorite photographs and ads I art directed for the first year of seasonal campaigns. The campaign was shot by Jason Nocito, and really helped communicate that Nina is a lifestyle brand by showing young women on a variety of nights out. We crafted stories that the Nina girl could relate to, going out with their friends for karaoke, a dinner party, or a hotel party.

Created at 160over90, the team included:

Executive Creative Director: Darryl Cilli; Creative Director: Dan Shepelavy; Art Director: Adam Flanagan; Photographer: Jason Nocito; Account Manager: Tereze Kunkel.