After a great year-long campaign the previous year, we decided to switch things up slightly. We still needed to portray the brand positioning of “Everyday Glamor,” but we wanted to play up the glamorous side of the positioning more, while still maintaining a subtle sense of environment. We decided to make stories that were more mysterious, darker and sexier. We used simple environments in the background, like the tufting of a banquette, to hint at an environment while also mirroring some of the physical properties of the shoes themselves.  For this campaign we used photographer KT Auleta, who helped us create a more mysterious story for the Nina Shoes brand.

The logotype you see in the ads was not created by us, but we did create the lock-up the logotype appears in. We chose to add some additional elements that helped convey the heritage of the brand.

Created at 160over90, the team included:

Executive Creative Director: Darryl Cilli; Creative Director: Dan Shepelavy; Art Director: Adam Flanagan; Photographer: KT Auleta; Account Manager: Tereze Kunkel.