This packaging system was proposed to Tylenol while at 160over90, ultimately it was never produced. Tylenol came to 160over90 with the objective of rethinking their entire packaging system. They needed a contemporary, completely systematic and uniform design system that would set them apart from their competitors and the constant knock-off drug store brands. While there are many regulations and standards regarding over the counter medication that exist, we were still able to create a modern and vibrant design that let Tylenol stand out on the shelf in a very competitive market place.

Created at 160over90, the team included:

Executive Creative Director: Jim Walls; Creative Director: Dan Shepelavy; Art Director: Adam Flanagan; Designers: Josef Reyes and Mike Burton; Account Manager: Alex Guerri.