The University of Dayton is a Catholic Marianist university in Dayton, Ohio. It’s also the home to the University of Dayton Research Institute, which is ranked #2 in the nation for federal and industry-funded materials research. When 160over90 was approached to design University of Dayton’s School of Engineering viewbook, it was very important that it stand out, but also be smart in the way it conveyed information.

We wanted to make the engineering and construction of the book actually mean something and become useful in presenting the different types of information. We used multiple paper sizes and paper stocks coil-bound together to separate the information for each major. The pages consisted of a major summary, a key success story, and examples of career opportunities. We also developed a graphic language of patterns and iconography to separate the different programs up from each other.

We needed to find a way to connect Catholic Marianist beliefs to science and research. The big questions used throughout the book, and in the success stories are that connection to the overarching brand message of the University of Dayton. The big questions relate to the Catholic Marianist teaching philosophy of not having all the answers, but it being about the process, or journey of searching for those answers. It was very important that we portrayed this philosophy for each department of the School of Engineering through real stories.

The rest of the viewbook, outside of majors and programs, was used to tell the story of The Complete Professional, which is the method the School of Engineering uses to explain how the Catholic Marianist identity is reflected in engineering and research. We used examples throughout the book to talk about moral responsibility, civic engagement, and social leadership. These are the key components of the Catholic Marianist beliefs.

Created at 160over90, the team included:

Executive Creative Director: Darryl Cilli; Creative Director: Jim Walls; Art Director: Adam Flanagan; Copywriter: Brad Failor; Account Manager: Lindsay Hendler; Photography: Michael Dwornik, Matthew Bednarik.