UWISHUNU is a blog created by the Greater Philadelphia Tourism Marketing Corporation. The blog uses Philly’s young, hip residents to share events and reviews of places that tourists usually don’t know about. It’s part of an initiative to attract visitors to Philadelphia that don’t want to visit just the touristy historic sites, but are looking to have more of a local’s experience of Philly. UWISHUNU is meant to tell you where your friend, who’s lived in Philly for 5 years, would tell you to go. To help get the blog out to people in neighboring cities like, New York City, Boston, Washington D.C., and Baltimore, we chose to create a zine that would profile 6 of the bloggers and put their best blog posts in printed format. These zines were then distributed to coffee shops and bars in the neighboring cities, as well as inserted into the Sunday newspapers of those cities. If you connected with a blogger’s advice, you could visit the link to read more of their suggestions, and learn more about Philly from the local’s perspective.

Created at 160over90, the team included:

Executive Creative Director: Darryl Cilli; Creative Director: Jim Walls; Art Director: Adam Flanagan; Photographer: Anna Wolf.