To promote the second season of USA Network’s flagship series, “The Sinner,” we created a web-based app inspired by popular neighborhood crime apps. This digital campaign offered fans an extended narrative experience throughout the season, giving them insider clues and personalized character interactions with neighbors of Keller, NY. Through text message and Facebook messenger the app engaged fans on a weekly basis providing neighborly speculation around the series’ murder mystery.
Created at Digital Kitchen. Creative Director: Adam Flanagan Associate Creative Director: Andrew Julien Copywriters: Jeffrey Dinsmore and Loren Schiller